Franchise opportunity · Vietnam

Start your business with Phúc Tea.
Join from 50M VND.

9 years, 170+ stores, 3 countries. Phúc Tea gives you a proven operating system and 5 ways to start - from tea cart to flagship, from hands-on operation to passive investment. You don't build from scratch, you continue a model that already works.

See all 5 models Get a free consultation

2017

9 years operating

170+

Stores

Countries

Ways to join

6-12

Months to payback

💛 Vietnamese brand, 9 years🏪 170+ stores🌏 Vietnam · Philippines · India💰 Join from 50M VND🤝 By your side the whole journey📈 Payback in 6-12 months💛 Vietnamese brand, 9 years🏪 170+ stores🌏 Vietnam · Philippines · India💰 Join from 50M VND🤝 By your side the whole journey📈 Payback in 6-12 months

3 operating models

Pick the model that fits your capital & ambition.

The investment already includes the franchise fee, a 40M VND ingredient package, a 10M VND deposit (refunded at the end of the contract) and 1 year of advertising costs for the store.

Startup

Tea Cart

185-195M VND

Area 4-16m² · fully mobile
2-3 staff · 7-10 day setup
Reference revenue 75-120M VND/month
Payback in 6-9 months

Efficiency-optimized

Compact

350-385M VND

Area 25-40m² · grab-and-go format
4-8 staff · 2-3 week setup
Reference revenue 120-250M VND/month
Payback in 9-12 months

Signature store

Flagship

600M-1B VND

Area ≥200m² · premium experience
10-15 staff (shift rotation) · 5-8 week setup
Reference revenue 250-450M VND/month
Payback in 9-15 months

2 partnership options

Want to join but don't want to run it?

Passive investment

Financial investment

From 50M VND

10-12% annual return · principal returned after 24 months
Like a savings deposit - no operating required
Phúc Tea handles all operations
Many customers have already joined

Managed operation

Compact model

Available only in Ho Chi Minh City and Can Tho
Partner invests, the Phúc Tea team operates
Phúc Tea runs day-to-day operations for you
You keep 100% of profits after a small management fee

Side-by-side comparison

The numbers, clearly.

Reference figures from a system of 170+ stores. Actual results depend on location, premises, staff and how the store is run.

Criteria	Tea Cart	Compact	Flagship
Total investment	185-195M VND	350-385M VND	600M-1B VND
Area	4-16m²	25-40m²	≥200m²
Staff	2-3 people	4-8 people	10-15 people
Setup time	7-10 days	2-3 weeks	5-8 weeks
Reference revenue	75-120M VND/month	120-250M VND/month	250-450M VND/month
Expected payback	6-9 months	9-12 months	9-15 months
Royalty	Discussed in detail during consultation, based on model & location

🎁 The investment already includes: franchise fee · 40M VND ingredient package (equivalent to 110-115M VND in revenue) · 10M VND deposit (refunded at the end of the contract) · 1 year of advertising costs for the store.

Investor tools

Run the numbers yourself.

Eight free tools to answer the biggest questions before you decide - no call needed. Figures are based on the Vietnam market.

When do you break even?

Drag a few numbers - see monthly profit, payback time and how many cups a day you need to sell.

Open calculator

Which model fits you?

5 quick questions about capital, time and goals - get the best fit among 5 ways to take part.

Take the quiz

Does your site have potential?

Self-score 8 criteria from the Phúc Tea survey standard for a quick read on the location you have in mind.

Check it now

Compare models side by side

Put 2-3 models next to each other - capital, revenue, payback and the differences that matter.

Compare now

Where should idle money go?

Savings, Phúc Tea investment and running your own store - compared honestly over 24 months.

See the comparison

Is your area still open?

Pick your province - see its recruitment status right away and how to reserve your area within 24h.

Check your area

Your 9-day opening

See the real opening playbook: 4 go/no-go gates, staff certified before serving, measured results.

See the journey

Book a consultation

Pick a day and time that suits you - evenings included - and the team calls exactly then.

Book a slot

Full end-to-end partnership

You won't be missing a thing.

From the day you sign the contract until the store runs smoothly, Phúc Tea is with you through both phases.

Early phase · Setup to opening

Advice on choosing the model that fits your capital & goals
Location survey, assessment and site scoring
Store design & construction to the standard brand identity
Machinery, equipment and a fully set-up preparation bar
Handover of recipes + standard portioning for the whole menu
Training in preparation, operations & service for owner + staff
Point-of-sale (POS) software setup + delivery app integration
Opening ingredient package + opening marketing plan
The Phúc Tea team on-site, alongside you on opening day

Operating phase · After opening, long-term

Stable ingredient supply at stable, system-wide prices
R&D of new seasonal & trend-based items, quarterly menu updates
Ongoing marketing support: campaigns, print materials, system-wide promotions
Periodic refresher & advanced skills training
Scheduled quality & operations monitoring
Fast issue resolution via hotline & a dedicated team
Continuous updates to processes, SOPs and operating documents

Why choose Phúc Tea

6 reasons this is a smart bubble tea investment.

1
A Vietnamese brand of 9 years, 170+ stores. Already present in 3 countries - a model proven across multiple markets.
2
5 ways to join, flexible capital. From 50M VND to 1B VND - almost anyone can find a way in.
3
Standardized operations. Processes, recipes, training - you receive them ready-made, no fumbling from scratch.
4
On-site support. From site survey to opening day, and long-term partnership after that.
5
An on-trend menu that suits young Vietnamese tastes. Easy to sell, with plenty of returning customers.
6
The investment package already includes ingredients + first-year advertising. You're ready to run the moment you open.

170+ stores · since 2017

Your journey

From intent to opening - a 4-step process.

Timeline depends on the model: Tea Cart ~7-10 days · Compact ~2-3 weeks · Flagship ~5-8 weeks.

Consultation & Model selection. You leave your details and Phúc Tea advises on the model that fits your capital and goals. By the end of this step, you have: a clear answer on which model to choose, how much capital you need and what payback to expect.

Site survey & Contract signing. Together we assess and score the location, agree on the terms and sign the franchise contract. By the end of this step, you have: an approved location and a transparent contract in hand.

Training & Store setup. Preparation and operations training for you and your staff; store construction to the standard brand identity. By the end of this step, you have: a team that knows the job and a store ready to open its doors.

Opening & Ongoing partnership. You open with the Phúc Tea team and receive operating and marketing support through the first days. By the end of this step, you have: a store that's running - and a team that keeps standing by you behind the scenes.

Q&A

Frequently asked questions.

How much capital do I need to open a Phúc Tea?

There's a way in for almost any budget and area. The lightest is Financial investment from 50M VND; if you want to run your own store, it's Tea Cart 185-195M VND, Compact 350-385M VND, Flagship 600M-1B VND. The nice part is this already includes the franchise fee, a 40M VND ingredient package, a 10M VND deposit (refunded at the end of the contract) and a full year of advertising - you just need a little extra working capital for the first 3 months and you're ready to run.

How long until I get my capital back?

Most stores pay back within 6-12 months, with Flagship at 9-15 months. If you choose Financial investment, you earn a 10-12% annual return with principal returned after 24 months - as easy as a savings deposit. Actual figures still depend on location, premises and how the store is run, so our team runs a tailored financial model for your case rather than making empty promises.

How is the royalty fee calculated?

The royalty runs at 5-6% of revenue, depending on the model and area. It isn't simply a "fee you pay" - it flows back to serve your own store: R&D of new items, system-wide marketing, periodic training, quality monitoring and continuous operating support. The exact rate for your chosen model is discussed transparently right during the consultation.

How far does the support go?

From the day you sign until the store runs smoothly, Phúc Tea is with you through both stages. Before opening: site survey, design & construction, full recipe handover, preparation training, POS setup, opening marketing. After opening: ingredient supply, new seasonal items, system-wide marketing, refresher training, quality monitoring and a hotline for issue resolution. There's no step you have to figure out alone.

I've never worked in F&B - can I still open one?

Yes - many Phúc Tea owners started from zero. What matters is passion, commitment and caring for your customers; the craft is trained from the ground up by the Phúc Tea team. And if you're busy or want it lighter, you can choose Financial investment (passive) or Managed operation (in Ho Chi Minh City & Can Tho) and let Phúc Tea run the store for you.

Can I buy ingredients from outside?

Yes, and Phúc Tea actively helps you do it. Over 50% of the ingredients can be sourced locally - Phúc Tea introduces trusted suppliers with optimized prices that meet quality standards, helping you save on costs. The rest are the exclusive ingredients that create the brand's signature flavor - you receive them from the system at stable wholesale prices, so every cup at any store keeps exactly one quality, one true Phúc Tea taste.

Real people, real deals

Handshakes that became real.

From the first store in Can Tho to the international signing table at Franchise India - every contract is a real person who chose to build with Phúc Tea.

🌏 Outside Vietnam? Meet HappiTea.

HappiTea is Phúc Tea's international brand - already operating in the Philippines and India. If you'd like to bring it to your market as a Master Franchise or Multi-Unit partner, start here.

Explore Global Franchise

Let's build your Phúc Tea.

Leave your details and the franchise team will reach out to advise on the right model and send investment details. No commitment, no pressure. Franchise hotline: 0932 199 440.