Vietnamese milk tea brand · Since 2017
Spreading Happiness,
one cup at a time.
From a single tea cart in Can Tho to 170+ stores across 3 countries - Phúc Tea brings great-tasting, affordable milk tea to everyone.
Spreading Happiness,
170+
Stores
3
Countries
9
Years in operation
60+
Items on the menu
Our story
From a tea cart in Can Tho to all across Vietnam.
On 31.03.2017, Phúc Tea began with a single tea cart in Can Tho and one belief: great milk tea is great all the way through - from the taste of the tea to every detail of service. 9 years and 170+ stores later, that belief still holds true.
We don't sell drinks - we deliver a moment of happiness, at a price anyone can "treat" themselves to. That's our "Spread Happiness" mission from day one.
See our 9-year journey
The journey
9 years of spreading happiness.
A single pushcart in 2017 → 170+ stores across Vietnam, the Philippines & India today.
2017
March 31 - Phúc Tea is born in Can Tho with a single milk tea pushcart and a big dream.
2018-19
Expanding across the Mekong Delta with the "King of the Town" strategy - targeting towns, industrial zones, near markets & schools.
2020-21
Standing firm through the pandemic thanks to a lean model + delivery. Scaling the franchise network nationwide.
2022
Joining the GoGlobal Accelerator. Launching the international brand HappiTea for the journey abroad.
2023
Signing a Master Franchise in the Philippines. The first step of Vietnamese milk tea into the region.
2024-25
Expanding into India. Phúc Tea is now present in 3 countries.
2026
🎉 Reaching the 170+ store milestone - and still growing.
Moments
Every cup is a moment of happiness.
Everyday moments with Phúc Tea - friends, sunshine, and a good cup of tea in hand. Tap a photo to view it large.
What sets us apart
The "King of the Town" strategy.
Instead of chasing expensive locations in the center of big cities, Phúc Tea chose its own path - and it is a winning formula many partners have proven.
- 🏘️Towns & townshipsHigh consumer demand but little direct competition.
- 🏭Near industrial zonesThousands of workers who need tasty, affordable drinks.
- 🏫Near markets & schoolsThe two spots with the highest foot traffic in every town.
- 💡The resultLow rent · steady customers · little competition.
Vision 2030
To become the leading Vietnamese milk tea brand, reaching the world.
From a pushcart to 170+ stores in less than 9 years - Phúc Tea believes a Vietnamese F&B brand can absolutely rise to a regional stage.
Mission
"Spread Happiness" - bringing happiness and connection to everyone through creative, quality products and an outstanding customer experience.
Company values
Why choose Phúc Tea?
Integrity
Honest, transparent business, always open to feedback - keeping our partners' trust whole.
Fair pricing
Competitive and easy to sell. We keep refining quality products that deliver real value.
Quality
Distinctive products & services that are hard to copy - with consistently high quality.
Lasting partnership
Respectful cooperation that protects the rights and duties of both sides.
Organizational culture
Flexible and people-centered - customers, partners, our team & the community.
The people behind Phúc Tea
Leadership & team.
Three co-founders and the Phúc Tea team - real builders who walk alongside partners at every single store.
Trần Nhật Vũ
Co-Founder · Chairman
Lý Tấn Tài
Co-Founder · CEO
Nguyễn Ngọc Phi Yến
Co-Founder · COO
Advisors
Nguyễn Phi Vân
Shareholder & Board Advisor
Founder & Chair, Go Global Holdings
Nguyễn Tuấn Quỳnh
Shareholder & Board Advisor
Co-founder Go Global Holdings · Chairman Saigon Books
Menu
60+ drinks, creative & on-trend.
Milk tea, fruit tea, Vietnamese coffee - combined with Vietnamese farm produce to serve our customers.
🧋
Milk Tea
The product line that built the brand - from classic milk tea to signature creations. Regulars stop by 4-6 times a week.
☕
Coffee
Authentic Vietnamese phin coffee - for an energetic morning.
🍑
Fruit Tea
Peach tea, lychee tea, mango tea - real fruit, refreshing all summer long.
🟣
Mashed Taro
A distinctive signature - rich, silky, naturally mashed taro.
🧋
Full Topping
6 toppings in a single cup - boba, jelly, pudding... every flavor, fully loaded.
💛
Delicious & affordable
60+ items from just 24,000 VND - quality that doesn't depend on price. That's been Phúc Tea's promise from day one.
Franchise opportunity
Open a Phúc Tea · from 50M VND.
3 operating models, optimized from the real operations of 170+ stores.
Starter
Tea Cart
185-195M VND
- Area 4-16m²
- 2-3 staff · 7-10 day setup
- Payback 6-9 months
Efficiency-optimized
Compact
350-385M VND
- Area 25-40m²
- 4-8 staff · 2-3 week setup
- Payback 9-12 months
Iconic store
Flagship
600M-1B VND
- Area ≥200m²
- 10-15 staff · 5-8 week setup
- Payback 9-15 months