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ROI calculator

When do you break even?

Pick a model, drag a few numbers - instantly see monthly profit, payback time and how many cups a day you need to sell.

Reference from 170+ stores: revenue 120-250M/month · payback 9-12 months.

30,000 VND
Average price per cup including toppings and size; a basic cup costs 24,000 - 27,000 VND depending on the store.
180 cups
Estimate from real footfall at your site (see how below)
10,000,000 VND
380,000,000 VND

Profit already deducts: COGS 35-38% · staff 14-18% of revenue (floor 8.4M) · rent · other costs (electricity, water, internet…) 8% · royalty fee 5%. Not deducted: equipment depreciation and tax.

How to estimate cups per day
  1. Stand at the site during two peak windows (morning and early evening) and count passers-by for 30 minutes.
  2. Watch 1-2 drink shops nearby at the same time: how many passers-by stop to buy.
  3. Multiply visits by cups per order (groups often buy 2-3), then by your opening hours.
Total capital to prepare (advanced)

The all-in package excludes rent and the rental deposit. Enter your target site's terms to see the total cash you need.

2 months
1 months
0 VND
All-in package (investment above)380M
2-month deposit + 1 month(s) rent in advance30M
Total capital to prepare410,000,000 VND
Profit / month43,460,000 VNDequals 27% of revenue
Payback time8.7 months
3 scenarios side by side
Cautious126 cups/day27.4M13.9 months
Base180 cups/day43.5M8.7 months
Favourable234 cups/day59.5M6.4 months

Cautious and favourable differ by 30% in cups from your number.

Revenue / month162,000,000 VND
COGS (38%)-61.6M
Staff wages-25.9M
Rent-10M
Other costs (8%)-13M
Royalty (5%)-8.1M
You only need to sell 42 cups/day to break even. Your target is 180 cups/day.

Quick read on your numbers

Your target revenue sits within the system's reference range of 120-250M/month - a realistic, well-grounded goal.

Payback of 8.7 months - faster than the system reference. Double-check your numbers, then hold on to this site.

Send this sheet to an advisor

Figures are based on operating Phúc Tea stores in the Vietnam market; each case differs - contact us for specifics. For markets outside Vietnam, please contact us for locally relevant numbers.

Want a detailed P&L for your site?

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