1. Legal entity that owns the brand
| Company name | Phuc Tea Franchise Joint Stock Company |
| Vietnamese name | Công ty Cổ phần Phúc Tea Franchise |
| Business registration no. | 1801724221 |
| Issued | 20 May 2022, Department of Planning and Investment of Can Tho City |
| Head office | 3rd Floor, 200 Tran Hung Dao Street, Ninh Kieu Ward, Can Tho City, Vietnam |
| Role | Owns and operates the Phúc Tea brand, signs franchise agreements with partners, and collects the franchise fee and royalty fee |
2. Brand
| Brand | Phúc Tea, freshly made Vietnamese milk tea |
| Founded | 31 March 2017 in Can Tho, starting from a single tea cart |
| What HappiTea is | The name Phúc Tea uses in international markets: same recipes, same operating standards, same owner |
| Tagline | Spreading Happiness (Lan Toả Hạnh Phúc) |
| Mascot | Happi Dear |
3. Founders
| Trần Nhật Vũ | Co-Founder, Chairman |
| Lý Tấn Tài | Co-Founder |
| Nguyễn Ngọc Phi Yến | Co-Founder, General Director, legal representative |
4. Network size
More than 170 outlets in three countries, as of September 2026:
| Vietnam | 165+ outlets |
| Philippines | 2+ outlets, operating as HappiTea |
| India | 8+ outlets, operating as HappiTea |
Store addresses in Vietnam are being verified and added step by step on the store list. That list is shorter than the full network because it only shows stores with a verified map profile.
5. Franchise models
Three store models: Tea Cart, Compact and Flagship, each sold as an all-in package. Two investment routes: Financial investment and Managed operation. Investment, area, staffing and installation time are on the Franchise page. Royalty fee: 5% of revenue, VAT included. International partners: see Master Franchise.
6. Contact points
7. Official channels
Any page, account or person not listed above who claims to represent Phúc Tea in order to collect money or sign contracts is not an official channel. If in doubt, email franchise@phuctea.com.vn to confirm.