Does your site have potential?

Phúc Tea targets students: prioritize spots near schools / universities and offices. School and office rush hours are peak sales times.

Confirm you can mount a proper-sized sign / lightbox; avoid spots blocked by trees, power poles or neighbors' awnings.

One strong anchor (a school gate, student housing, an office cluster) can sustain a small store on its own.

In Vietnam motorbike parking matters most - easy to pull in, safe. A waiting spot for delivery drivers is a big plus.

Compare against Phúc Tea model standards: Tea Cart 4-16m² · Compact 25-40m² · Flagship 200m²+.

Make-or-break criterion: ask carefully about the area's flooding / tide history. Ground-floor sites in low-lying areas lose stock and close on rainy days.

Count nearby milk tea shops and watch their busy hours. A cluster can be good (a food street), but don't be the weakest one there.

Count the TOTAL site cost: rent + management fee + parking + surcharges; note deposits of 3-6 months. Get the full cost sheet in writing.