**PUNE, INDIA. **Following its successful market entry in Hyderabad, HappiTea — the international brand of Vietnam's leading bubble tea chain Phuc Tea — has officially opened its first Pune store, located in Viman Nagar — one of the city's most vibrant neighborhoods, directly opposite Symbiosis Law School and near Pune International Airport. This marks the next chapter in HappiTea's systematic expansion strategy across India — entering Maharashtra, the state home to one of the most student-rich, tech-talented, and international consumer bases on the subcontinent.
HappiTea Pune – First Store at Viman Nagar
📍 **Address: **Shop No. 20, Shubh Nirvana Phase-2, opposite Symbiosis Law School, near Pune International Airport, Mhada Colony, Viman Nagar, Pune, Maharashtra 411014, India
🏷 **Tagline: ***"Authentic Vietnamese coffee & tea"*
🛒 **Format: **Two-floor store (Take Away + dine-in with mezzanine level)
The location is strategically positioned at the intersection of three high-value customer streams:
- 🎓 Symbiosis Law School + Viman Nagar's university cluster — students, faculty, and young legal professionals directly across the street
- ✈️ Pune International Airport — international travelers and business visitors passing through daily
- 🏘 Upscale Viman Nagar + Mhada Colony residential area — expats, IT professionals, and high-income families
A Two-Floor Space – A Refined Slice of Vietnam in Pune
Unlike traditional take-away outlets, HappiTea Pune is designed as a two-story café with a mezzanine level — a space that allows customers to enjoy Vietnamese tea and coffee while also lingering to read, work, or meet friends.
Design Highlights
- Bold yellow HAPPI TEA service counter — signature brand color
- High ceiling + clustered rattan pendant lights — bringing Southeast Asian handcraft vibes
- Hand-painted green banana leaf wall mural — the signature visual that defines HappiTea
- Black industrial staircase leading to the mezzanine — adding modern architectural lines
- Natural wood furniture — warm, welcoming, unpretentious
- Oversized HappiTea deer logo on the seating area wall — memorable brand identity
The overall feeling when stepping in: a modern lifestyle café space with cultural depth — somewhere Symbiosis students can study all day, professionals can host work meetings, and travelers can experience Vietnam without flying there.
Menu – Two Pillars: Vietnamese Tea & Vietnamese Coffee
HappiTea Pune inherits the international-standard menu refined through the Hyderabad stores — positioned as a Vietnamese tea and coffee lifestyle brand, not just another bubble tea chain.
🥤 HAPPI Collection – Signature Bubble Tea
- Happi Chocolate Milk – Full Topping chocolate milk tea
- Happi Taro Milk – taro milk tea
- Happi Matcha Milk Tea – premium matcha
All crafted from premium tea leaves + the original Phuc Tea recipe, refined across 170+ stores in Vietnam.
🍓 FRUIT TEA – Bold Flavor, Refreshing, Revitalized
Fruit teas inspired by tropical Southeast Asian ingredients — positioned as bold + refreshing + energizing. Especially well-suited to Pune's climate and to students needing a boost between classes.
☕ Vietnamese Coffee – A Unique Edge in Pune's Café City
Pune is one of India's most developed café cultures — home to hundreds of independent cafés and book cafés serving students and the IT crowd. HappiTea enters this market with an entirely new coffee category:
- Vietnamese Iced Milk Coffee (cà phê sữa đá) — bold, sweetened with condensed milk, Saigon-style
- Coconut Coffee — sweet, refreshing, perfect for Pune's climate
- Salt Coffee — a globally viral trend
While most Pune cafés serve Italian-style coffee (cappuccino, latte), HappiTea introduces an entirely different coffee identity — not directly competing, but opening a new category on Pune's café map.
Why Pune Is the Next Step After Hyderabad?
HappiTea's choice to launch Pune right after consolidating Hyderabad is no accident. Pune offers a near-ideal market profile for a Vietnamese tea and coffee lifestyle brand:
- ✔ "Oxford of the East" — Pune is recognized as India's number-one education city, with over 800,000 students from across the country and overseas. Students are the core audience for bubble tea.
- ✔ India's 2nd technology and engineering hub after Bangalore — a large young IT workforce, strong café-coworking culture
- ✔ Cooler climate than most of India — locals more open to "less heat-focused" beverages
- ✔ Close to Mumbai (3-4 hour drive) — strong urban cultural influence, high openness to international brands
- ✔ Viman Nagar = expat-friendly neighborhood — international and high-income Indian customers already familiar with specialty café/tea concepts
By placing the first Pune store directly in Viman Nagar, HappiTea is signaling clearly: every store is selected with precision — no rushed openings.
The Brand Behind HappiTea: Phuc Tea, Vietnam
HappiTea is the international name of Phuc Tea — one of the most recognized bubble tea chains in Vietnam. The story began in 2017 with a small pushcart in Can Tho, a city in the Mekong Delta. Nine years later, Phuc Tea operates 170+ stores in Vietnam — built around a simple promise: spreading happiness, one cup at a time.
The international name reflects that promise directly. "Happi" carries the meaning of "Happy", while "Phuc" in Vietnamese also means happiness, luck, and blessing. HappiTea, in every language, is a brand of happiness.
Master Franchise Structure: FranGlobal and Regional Partners
In India, HappiTea operates through a multi-tier franchise structure:
- FranGlobal holds the role of National Master Franchise for the entire Indian market — responsible for brand management, supply chain, training infrastructure, and partner development across the country.
- Regional Master Franchise partners are being recruited for specific states or metropolitan zones.
With the Pune store now officially open, Maharashtra has been "laid as foundation" — opening franchise opportunities in Mumbai, Nashik, Nagpur, Aurangabad and other major cities in the state.
📖 Read more: Master Franchise Explained: How Phuc Tea & HappiTea Bring Vietnamese Tea to the World
Backed by the Go Global Ecosystem
HappiTea's journey into India — and into the world — is backed by the Go Global Ecosystem, led by Ms. Nguyen Phi Van — one of Vietnam's most respected voices in franchising and international business expansion.
The Phuc Tea team extends deep gratitude to Ms. Nguyen Phi Van and the Go Global community — for the guidance, the doors opened in new markets, and the companionship along this wave of Vietnamese F&B brands going global.
Visit HappiTea Pune Viman Nagar
For customers in Pune — this first store is the first opportunity to experience authentic Vietnamese tea and coffee right in the heart of Viman Nagar:
📍 **Address: **Shop No. 20, Shubh Nirvana Phase-2, opposite Symbiosis Law School, near Pune International Airport, Mhada Colony, Viman Nagar, Pune, Maharashtra 411014, India
🏷 Tagline: "Authentic Vietnamese coffee & tea"
Especially suited for:
- 🎓 Symbiosis and nearby university students looking for a fresh study spot
- 💼 IT professionals working at Pune's tech parks needing a "third place" during the day
- ✈️ International travelers visiting Pune seeking a different tea-and-coffee experience
- 👨👩👧 Viman Nagar families looking for a cozy weekend hangout with dine-in space
Franchise & Partnership Inquiries
With Hyderabad expanding (2 stores) and Pune officially launched, HappiTea is actively seeking Master Franchise partners across other Indian states and metropolitan zones — particularly Mumbai, Bangalore, Delhi NCR, and Chennai — as well as partners in other countries across South Asia, Southeast Asia, and the Middle East.
The long-term vision is clear: to become the #1 Vietnamese tea and coffee brand in Asia by 2030.
📧 **Franchise inquiries: **franchise@phuctea.com.vn
🌐 **Website: **phuctea.com.vn
📞 **Hotline (Vietnam): **+84 1900 9215
From a small pushcart in Can Tho to the first store in Viman Nagar — HappiTea's journey has always centered on one thing: spreading happiness, one cup at a time. With Hyderabad consolidated and Pune now officially open, the brand has just opened its Maharashtra chapter in the India story.
Happiness, it turns out, can travel a very long way.