Bring Vietnamese tea to the world.
HappiTea is the international name of Phúc Tea - a pioneering Vietnamese milk tea brand with 9 years and 170+ stores. We expand through Master Franchise partners and are already operating in India and the Philippines. Serious partners talk directly with our Founder.
A Vietnamese brand ready to travel.
Success comes not only from great products, but from trustworthy, long-term and mutually beneficial partnerships.
A proven model
Efficient operations and management systems, refined over 9 years and 170+ stores.
End-to-end support
Recruitment, training, marketing and operations - we walk with you from day one to steady state.
On-trend products
A diverse, innovative menu loved by young customers - Vietnamese ingredients meeting global trends.
A brand going global
A presence across 3 countries gives regional partners a real competitive edge.
Vietnamese tea is already here.
Which role fits you?
Master Franchise
Own the rights to develop the brand across an entire country or large region.
Multi-Unit Developer
Build and run several stores within a defined territory.
Single-Unit Franchisee
Start with one store and grow from there.
Investor
Invest in a Vietnamese milk tea brand expanding internationally.
Build HappiTea in your market.
Leave your details and Phúc Tea's international team - including our Founder for serious partners - will reach out to discuss the opportunity. No commitment, no pressure.
200 Tran Hung Dao, Ninh Kieu Ward, Can Tho City, Vietnam
franchise@phuctea.com.vn · Hotline 1900 9215 · Partnerships +84 932 199 440