Happi Tea (locally known as Phúc Tea) was established in March 31st 2017,
Over the past 5 years, Happi Tea has extensively expanded in rural areas before navigating to urban areas in Vietnam. Our target customers are young students, blue and white collar workers aged 18 to 40 and 70% of them are female.
OUR VISION
To become one of the most aspirational brands in the regional F&B retail sector IN 2030
OUR MISSION
At Happi Tea, we spread happiness throughout all communities we touch, creating the happiest experience for our customers, ensuring the happiest return on investment for our franchise partners, designing the happiest community programs with the happiest team.
OUR CULTURE
We embrace the culture of diversity for people of all genders, ages and social classes. Our core values are:
Courtesy – Cheerfulness – Warmth – Gratefulness
Commitment – Integrity – Ingenuity – Responsibility
OUR TARGET FOR 2022
– Serving more then 6 million products on 2022
– Striving to become the most inclusive company, creating equal opportunities & helping people to find their own values and happiness.