trân châu hoàng kim

OUR STORY

Happi Tea (locally known as Phúc Tea) was established in March 31st 2017,

Over the past 5 years, Happi Tea has extensively expanded in rural areas before navigating to urban areas in Vietnam. Our target customers are young students, blue and white collar workers aged 18 to 40 and 70% of them are female.

OUR VISION

To become one of the most aspirational brands in the regional F&B retail sector IN 2030

OUR MISSION

At Happi Tea, we spread happiness throughout all communities we touch, creating the happiest experience for our customers, ensuring the happiest return on investment for our franchise partners, designing the happiest community programs with the happiest team.

OUR CULTURE

We embrace the culture of diversity for people of all genders, ages and social classes. Our core values are:

Courtesy – Cheerfulness – Warmth – Gratefulness 

Commitment – Integrity – Ingenuity – Responsibility 

OUR TARGET FOR 2022

– Serving more then 6 million products on 2022
– Striving to become the most inclusive company, creating equal opportunities & helping people to find their own values and happiness.

ACHIEVEMENT MILESTONE

March 31st, 2017

THE HUMBLE BEGINNING OF A MILK TEA CART

September, 2017

THE HAPPI TEA FRANCHISE SYSTEM WAS LAUNCHING

March, 2019

CELEBRATED THE 39th STORE

March, 2020

CELEBRATED THE 79th STORE IN VINH LONG PROVINCE

December, 2021

THE 110th & 111st STORE WERE LAUNCHED ON THE SAME DATE

May 10th, 2022

LAUNCHED THE PREMIUM MODEL STORE CALLED “PHUC TEA CENTER”